People looking to avoid the big box stores and door buster deals, chose the the quiet town of Milford to do their shopping.
Many customers wanted to avoid the post turkey day trauma and instead of being barrelled over at the malls, they peacefully browsed the aisles at some of the stores in town.
The shoppers we spoke with can't stand the commercial chaos and like being able to take their time finding the perfect gift for that special someone.
Store owners also enjoy providing a personal touch. They spend time with each customer, trying to help them find the ideal gift to wrap up under the tree..
However shoppers say its not just about avoiding the box stores, but spending money in the local economy.
Tomorrow is small business Saturday. Many shops in Pike County are participating and will be offering special deals to draw in new customers.