"Second Saturday" shopping is all about getting people to visit local businesses in downtown Lehighton.
The Lehighton Downtown Partnership is holding its first event of the new year this weekend.
This Saturday people can take selfies at one of the many downtown businesses as part of a contest.
Participants are allowed to submit one selfie for each of the local downtown shops they visit. They'll all be open until 8pm. Lehighton's main street manager tells News 13 small businesses are the backbone of the town.
"It's important to support our small businesses and shop local. Without our businesses there is no downtown area and we want to attract more and revitalize the downtown area."
Visitors are asked to email their photos to the Carbon County Chamber. Please include your name and phone number. The winner will be announced live Monday on Colossal Radio. Second Saturday's in Lehighton will continue each month throughout the year.